{"id":111,"date":"2016-05-11T08:01:15","date_gmt":"2016-05-11T07:01:15","guid":{"rendered":"http:\/\/radim.martynek.cz\/?p=111"},"modified":"2016-05-11T08:04:24","modified_gmt":"2016-05-11T07:04:24","slug":"times-new-roman-courier-nebo-arial1","status":"publish","type":"post","link":"https:\/\/radim.martynek.cz\/?p=111","title":{"rendered":"Times New Roman, Courier nebo Arial?"},"content":{"rendered":"<p><a href=\"#_ftn1\" name=\"_ftnref1\"><\/a>Kdy\u017e norma \u010cSN 01 6910 ru\u0161ila proporcion\u00e1ln\u00ed p\u00edsmo <strong>Courier<\/strong> (s konstantn\u00ed \u0161\u00ed\u0159kou znak\u016f), lid\u00e9 smutn\u011bli. Kdy\u017e norma nahrazovala <strong>Times New Roman<\/strong> (patkov\u00e9 p\u00edsmo), lid\u00e9 op\u011bt smutn\u011bli a \u0159\u00edkali, \u017ee si nikdy nezvyknou na p\u00edsmo <strong>Arial.<\/strong> Ano \u2013 je to o zvyku. Nicm\u00e9n\u011b nikdo n\u00e1s do p\u00edsma Arial nenut\u00ed. [1]<br \/>\nP\u016fvodn\u011b norma stanovovala jako standard Times New Roman o minim\u00e1ln\u00ed velikosti 12 bod\u016f a Arial o minim\u00e1ln\u00ed velikosti 10 bod\u016f. Dnes si m\u016f\u017eete vybrat <strong>libovoln\u00e9 nepatkov\u00e9 p\u00edsmo<\/strong> o velikosti, kter\u00e1 bude odpov\u00eddat p\u00edsmu Arial, velikost 10.<\/p>\n<p>P\u00edsma patkov\u00e1 (nap\u0159. Times New Roman) nejsou pro obchodn\u00ed a \u00fa\u0159edn\u00ed korespondenci vhodn\u00e1 (z\u016fst\u00e1vaj\u00ed v\u00a0knih\u00e1ch), n\u011bkter\u00e1 p\u00edsma nepatkov\u00e1 (Tahoma, Verdana) jsou vhodn\u00e1 sp\u00ed\u0161e pro elektronick\u00e9 dokumenty a \u010dten\u00ed na obrazovce (e-maily, webov\u00e9 str\u00e1nky, \u2026).<\/p>\n<p>Ka\u017ed\u00fd subjekt si zvol\u00ed pro vytv\u00e1\u0159en\u00ed sv\u00fdch p\u00edsemnost\u00ed vlastn\u00ed <strong>dominantn\u00ed p\u00edsmo, <\/strong>ze kter\u00e9ho bude vych\u00e1zet form\u00e1t z\u00e1kladn\u00edho odstavcov\u00e9ho p\u00edsma a souvisej\u00edc\u00edch polo\u017eek (nap\u0159. adresov\u00e9 pole, odvolac\u00ed \u00fadaje). Dominantn\u00ed p\u00edsmo m\u016f\u017ee b\u00fdt dopln\u011bno o p\u00edsma dal\u0161\u00ed (do maxim\u00e1ln\u00edho po\u010dtu p\u00edsem, kter\u00e9 lze pou\u017e\u00edt v\u00a0jednom dokumentu).<\/p>\n<p><a href=\"https:\/\/radim.martynek.cz\/wp-content\/uploads\/\u00fav-\u010dr-kniha.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-112\" src=\"https:\/\/radim.martynek.cz\/wp-content\/uploads\/\u00fav-\u010dr-kniha.jpg\" alt=\"\u00fav \u010dr, kniha\" width=\"569\" height=\"237\" srcset=\"https:\/\/radim.martynek.cz\/wp-content\/uploads\/\u00fav-\u010dr-kniha.jpg 924w, https:\/\/radim.martynek.cz\/wp-content\/uploads\/\u00fav-\u010dr-kniha-300x125.jpg 300w, https:\/\/radim.martynek.cz\/wp-content\/uploads\/\u00fav-\u010dr-kniha-768x320.jpg 768w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/a>Pro <strong>nadpisy odstavc\u016f<\/strong> lze pou\u017e\u00edt p\u00edsmo v\u011bt\u0161\u00ed a dokonce patkov\u00e9. Pro odvolac\u00ed a dopl\u0148uj\u00edc\u00ed \u00fadaje lze pou\u017e\u00edt p\u00edsmo men\u0161\u00ed, ne\u017e stanovuj\u00ed pravidla, tj. Arial, vel. 9. Kurziva je vhodn\u00e1 pro zv\u00fdrazn\u011bn\u00ed krat\u0161\u00edch textov\u00fdch \u00fasek\u016f\u00a0(sklon\u011bn\u00e9 p\u00edsmo je h\u016f\u0159e \u010diteln\u00e9).<\/p>\n<p>V\u00edce se do\u010dtete v\u00a0publikaci P\u00edsemn\u00e1 komunikace v\u00a0praxi, kterou lze zakoupit na <a href=\"http:\/\/www.JakNaDopisy.cz\">www.JakNaDopisy.cz<\/a>.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> MARTYNEK, Radim, Ji\u0159\u00ed POND\u011aL\u00cd\u010cEK a Zuzana STOLARSK\u00c1. <em>P\u00edsemn\u00e1 komunikace v praxi: \u00faprava obchodn\u00edch a \u00fa\u0159edn\u00edch p\u00edsemnost\u00ed v\u00a021. stolet\u00ed<\/em>. Vyd\u00e1n\u00ed prvn\u00ed. Praha: 1. VOX, a.s., 2015. ISBN 978-80-87480-41-0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e norma \u010cSN 01 6910 ru\u0161ila proporcion\u00e1ln\u00ed p\u00edsmo Courier (s konstantn\u00ed \u0161\u00ed\u0159kou znak\u016f), lid\u00e9 smutn\u011bli. Kdy\u017e norma nahrazovala Times New Roman (patkov\u00e9 p\u00edsmo), lid\u00e9 op\u011bt smutn\u011bli a \u0159\u00edkali, \u017ee si nikdy nezvyknou na p\u00edsmo Arial. Ano \u2013 je to o zvyku. Nicm\u00e9n\u011b nikdo n\u00e1s do p\u00edsma Arial nenut\u00ed. [1] P\u016fvodn\u011b norma stanovovala jako standard Times&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-z-prace"],"_links":{"self":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111"}],"version-history":[{"count":5,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions\/121"}],"wp:attachment":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}