{"id":2305,"date":"2024-08-23T16:48:05","date_gmt":"2024-08-23T15:48:05","guid":{"rendered":"https:\/\/radim.martynek.cz\/?p=2305"},"modified":"2024-08-31T07:41:49","modified_gmt":"2024-08-31T06:41:49","slug":"logo-manualy-a-smernice","status":"publish","type":"post","link":"https:\/\/radim.martynek.cz\/?p=2305","title":{"rendered":"Loga, logo manu\u00e1ly a sm\u011brnice :-)"},"content":{"rendered":"\n

Jeden m\u016fj klient zaplatil 490.000 K\u010d za logo manu\u00e1l pln\u00fd chyb…
Nepla\u0165te v\u00edc, ne\u017e je nezbytn\u00e9…
V\u00edce v textu n\u00ed\u017ee…<\/em><\/p>\n\n\n\n

Ka\u017ed\u00e9 m\u011bsto chce m\u00edt sv\u00e9 logo! <\/strong>S po\u017eadavky se roztrhl pytel a grafick\u00e1 studia maj\u00ed \u017en\u011b. V r\u00e1mci takov\u00e9ho manu\u00e1lu um\u00ed grafik navrhnout logo [pozor, za\u010d\u00edn\u00e1 nudn\u00fd v\u00fd\u010det polo\u017eek]<\/sup> jeho barevn\u00e9 a \u010dernob\u00edl\u00e9 varianty, ochrannou z\u00f3nu loga, minim\u00e1ln\u00ed velikost, povolen\u00e9 a zak\u00e1zan\u00e9 varianty, avatar na soci\u00e1ln\u00ed s\u00edt\u011b + favicon na web, barvy, p\u00edsmo, hlavi\u010dkov\u00fd pap\u00edr, vizitky, pap\u00edrov\u00e9 desky na dokumenty, polep automobilu, pozn\u00e1mkov\u00fd blok, propisku, hrn\u00ed\u010dek, grav\u00edrovanou sklenici, l\u00e1hev v\u00edna, orienta\u010dn\u00ed syst\u00e9m a ozna\u010den\u00ed kancel\u00e1\u0159\u00ed [kon\u010d\u00ed nudn\u00fd v\u00fd\u010det polo\u017eek]<\/sup> a spoustu dal\u0161\u00edch v\u011bc\u00ed.<\/p>\n\n\n

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Vtipn\u00fd pokus o nov\u00e9 logo  po tom, co se prezident Trump vyhnul Brnu obloukem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Pokud se m\u011bsto rozhodne pro konkr\u00e9tn\u00ed studio, m\u011blo by si smluvn\u011b zajistit, aby nov\u00fd logo manu\u00e1l ne\u0159e\u0161il hlavi\u010dkov\u00e9 pap\u00edry, <\/strong>proto\u017ee do jejich \u00fapravy vstupuje nejen \u010cSN 01 6910, ale tak\u00e9 \u010dty\u0159ic\u00edtka dal\u0161\u00edch z\u00e1kon\u016f a judik\u00e1t\u016f. Asi nej\u010dast\u011bj\u0161\u00ed chybou<\/strong> u logo manu\u00e1l\u016f, kter\u00e9 jsem kdy vid\u011bl, bylo poru\u0161ov\u00e1n\u00ed \u00a7 111 z\u00e1kona o obc\u00edch<\/strong> (neuv\u00e1d\u011bn\u00ed n\u00e1zvu odboru v z\u00e1hlav\u00ed dokumentu). <\/strong>Grafici jsou \u00fa\u017easn\u00fdmi odborn\u00edky na barvy, tvary, loga, …, na kreativitu. Maj\u00ed ale miziv\u00e9 znalosti normativn\u00edch a z\u00e1konn\u00fdch po\u017eadavk\u016f. <\/p>\n\n\n\n

Jeden m\u016fj klient vydal 490.000 K\u010d bez DPH za logo manu\u00e1l. Graficky jde o velmi zda\u0159il\u00e9 d\u00edlo… n\u00e1dhern\u00e9 logo, skv\u011bl\u00e1 barevnost, \u00fa\u017easn\u00e1 aplikace na reklamn\u00edch p\u0159edm\u011btech. Typograficky a normativn\u011b jde ale o pr\u016fser na entou, kdy\u017e grafik nerozli\u0161uje mezi m\u011bstem a m\u011bstsk\u00fdm \u00fa\u0159adem, <\/strong>grafik netu\u0161\u00ed, \u017ee Times New Roman se od roku 2002 nepou\u017e\u00edv\u00e1, grafik nev\u00ed, jak se p\u00ed\u0161e telefonn\u00ed \u010d\u00edslo a \u017ee ID DS pat\u0159\u00ed do z\u00e1pat\u00ed… Grafik nezn\u00e1 spoustu v\u011bc\u00ed, ale on nemus\u00ed \u2013 on je kreativec.<\/p>\n\n\n\n

Chcete logo manu\u00e1l za 49.000 K\u010d?
\u010ct\u011bte d\u00e1l…<\/strong><\/p>\n\n\n\n

Pro m\u011bsto je d\u016fle\u017eit\u00e9, aby do rukou grafika nesv\u011b\u0159ovalo \u00fapravu dopis\u016f vznikaj\u00edc\u00edch v samostatn\u00e9 nebo p\u0159enesen\u00e9 p\u016fsobnosti,<\/strong> aby nesv\u011b\u0159ovalo \u00fapravu \u017e\u00e1dn\u00fdch dopis\u016f vznikaj\u00edc\u00edch na \u00fa\u0159ad\u011b, jinak si zad\u011bl\u00e1 na po\u0159\u00e1dn\u00fd mal\u00e9r nebo vyd\u00e1 pen\u00edze za \u00fapravu hlavi\u010dkov\u00fdch pap\u00edr\u016f je\u0161t\u011b jednou.<\/p>\n\n\n\n

Jin\u00fd m\u016fj klient podepsal s grafick\u00fdm studiem velmi nev\u00fdhodnou smlouvu. Ta definovala, \u017ee si m\u011bsto mus\u00ed <\/strong>koupit font (1. pitomost). Po dod\u00e1n\u00ed logo manu\u00e1lu vy\u0161lo najevo, \u017ee font mus\u00ed <\/strong>pou\u017e\u00edvat, tj. \u017ee nesm\u00ed pou\u017e\u00edvat \u017e\u00e1dn\u00fd jin\u00fd (2. pitomost). Po t\u00fddnu \u00fa\u0159ad zjistil, \u017ee font sm\u00ed b\u00fdt pou\u017e\u00edv\u00e1n pouze na 5 po\u010d\u00edta\u010d\u00edch<\/strong> a pro dal\u0161\u00ed si mus\u00ed \u00fa\u0159ad zaplatit licenci v \u0159\u00e1du stovek tis\u00edc ro\u010dn\u011b (3. pitomost).<\/p>\n\n\n\n

Pokud m\u00e1te logo<\/strong> nebo znak m\u011bsta, r\u00e1di V\u00e1m zpracujeme sm\u011brnici jednotn\u00e9ho vizu\u00e1ln\u00edho stylu <\/strong>s dopisy v samostatn\u00e9 a p\u0159enesen\u00e9 p\u016fsobnosti, a to za \u010d\u00e1stku do 15.000 K\u010d. Pokud logo nem\u00e1te,<\/strong> r\u00e1di V\u00e1m ho p\u0159iprav\u00edme i s logo manu\u00e1lem. <\/strong>Ten z\u00e1kladn\u00ed \u2013 se v\u0161emi v\u00fd\u0161e uveden\u00fdmi polo\u017ekami \u2013 stoj\u00ed 49.000 K\u010d za cca 40 stran.
Pokud byste do n\u011bj r\u00e1di zahrnuli i dal\u0161\u00ed polo\u017eky i pro organizace z\u0159izovan\u00e9 m\u011bstem, nen\u00ed probl\u00e9m se dohodnout na roz\u0161\u00ed\u0159en\u00ed. Ale nikdy to nebude 490.000 K\u010d, nikdy nebudete muset platit za font, kter\u00fd je ve Wordu zdarma, nikdy nebudete omezeni po\u010dtem po\u010d\u00edta\u010d\u016f, na kter\u00fdch m\u016f\u017eete dopisy ps\u00e1t.
Detailn\u00ed informace<\/strong> naleznete na str\u00e1nce Dal\u0161\u00ed slu\u017eby<\/a> a tak\u00e9 v let\u00e1ku zde<\/a>.<\/p>\n\n\n\n

A pokud byste r\u00e1di pro\u0161kolili sv\u00e9 zam\u011bstnance, aby se p\u0159i vytv\u00e1\u0159en\u00ed dopis\u016f nedopou\u0161t\u011bli lidov\u00e9 tvo\u0159ivosti, nab\u00edz\u00edme interaktivn\u00ed z\u00e1bavn\u00fd semin\u00e1\u0159 Sou\u010dasn\u00e1 legislativa a jej\u00ed dopad na \u00fapravu dokument\u016f<\/a>.<\/p>\n\n\n\n

N\u00ed\u017ee u\u017e uk\u00e1zky m\u00fdch prac\u00ed<\/strong> pro r\u016fzn\u00e9 organizace…<\/p>\n\n\n\n

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Jeden m\u016fj klient zaplatil 490.000 K\u010d za logo manu\u00e1l pln\u00fd chyb… Nepla\u0165te v\u00edc, ne\u017e je nezbytn\u00e9… V\u00edce v textu n\u00ed\u017ee… Ka\u017ed\u00e9 m\u011bsto chce m\u00edt sv\u00e9 logo! S po\u017eadavky se roztrhl pytel a grafick\u00e1 studia maj\u00ed \u017en\u011b. V r\u00e1mci takov\u00e9ho manu\u00e1lu um\u00ed grafik navrhnout logo [pozor, za\u010d\u00edn\u00e1 nudn\u00fd v\u00fd\u010det polo\u017eek] jeho barevn\u00e9 a \u010dernob\u00edl\u00e9 varianty, ochrannou…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2305","post","type-post","status-publish","format-standard","hentry","category-z-prace"],"_links":{"self":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/2305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2305"}],"version-history":[{"count":23,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/2305\/revisions"}],"predecessor-version":[{"id":2370,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=\/wp\/v2\/posts\/2305\/revisions\/2370"}],"wp:attachment":[{"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radim.martynek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}